UX RESEARCH + PROTOTYPING
Women’s underwear has undergone a transformation from a necessity to a lifestyle item. But this lifestyle experience can be dampened when in-store underwear shopping poses challenges that are not only informational but also psychological. We investigated these challenges to inform a digital solution to mitigate the discomfort of in-store shopping.
RESEARCH QUESTION | What it is about in-store women’s underwear shopping that makes customers uncomfortable? How can we leverage advantages of online shopping to ease the discomfort?
Problem - Customers experience problem selecting the desired the product (especially with regard to sizing and fitting) and customer support is lacking (system+sales associates).
Solution - A set of features on top of the existing Victoria’s mobile application that mitigate discomfort by supporting user initiated actions.
MY ROLE | I was the Research Lead. Specifically, I spearheaded drafting research protocol, conducting field studies, and moderating usability testing. I also collaborated closely with cross-functional teammates to design and iterate on our prototype.
PROCESS | We followed a UCD process that is roughly divided into the following phases: