Bee on the Go / Speculative Visual Rebrand of Airbnb

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Visual design is so much more than visuals, it is an integral part of a successful product, communicating the features, personalities, and values of the product in tandem with all other attributes of the product.

In this visual design exercise, I picked Airbnb as a case study to speculate a ride share service, Bee on the Go, to be integrated into the holistic hospitality package and brand identity of Airbnb.The goal of this project is to create a set of visual language that reflects the vision of Airbnb - a world where anyone can belong anywhere.