Research to understand users within context.

Research to understand users within context.

 
 
 

IMPROVING ARTIST EXPERIENCE WITH ART ON THE ATLANTA BELTLINE

  • User research / Service Design
  • Atlanta BeltLine
  • 6 months
  • Team of 2

 

Context & Question

Public art makes up an essential part of the the vibrant culture and the identity of the Atlanta BeltLine. The experience of artists is important for the success of not only the public art exhibition but also the quality of community experience at large. 

So how can we improve artists' experience to maintain and further cultivate the arts and cultural scene on our beloved BeltLine?

 

Problems

  1. Artists are missing a community where they can connect with each other both creatively and socially.
  2. Artists lack financial and career resources to support their creative endeavor.

 

Solution

A re-designed journey that consists of three touch points - an physical art plaque on the BeltLine, an mobile app, a web app - that guides artists from the initial on-boarding experience all the way to post-exhibition community engagement, through features that facilitate communication and collaboration amongst artists as well as features that invite funding and career opportunities. 

 

My Role

I was the go-to person for research. I conducted primary and secondary research, designed survey and interview guides, and developed evaluation plans. I conducted interviews, feedback sessions, and usability tests. I analyzed data from surveys, interviews, feedback sessions, and evaluations. I also collaborated with my teammate to ideate, wireframe and prototype. I created a video and co- presented our research and design concept to Atlanta BeltLine management.

 

Process & Methods

PHASE 1

Generative research

  • On-site Observation
  • Cognitive Walkthrough
  • Artist Roundtable
  • Strategic Document
  • Brand Analysis (SWOT)
  • Stakeholder/System Map

PHASE 2

In Depth Research

  • Survey
  • Semi-Structured Interviews
  • Personas
  • User Journey
  • Service Blueprint
 
 

PHASE 3

Design

  • Ideation with Stakeholders
  • Wire Framing 
  • Prototyping

PHASE 4

Evaluation

  • Task-based Usability Testing
  • Think Aloud Protocol
  • Observation
 
 
 

Journey Video

 
 
 
 

Project Book

Please refer to the project book for research details.

 

Charlotte (Yuan) Lou © 2018