IMPROVING ARTIST EXPERIENCE WITH ART ON THE ATLANTA BELTLINE
User research / Service Design
Team of 2
Context & Question
Public art makes up an essential part of the the vibrant culture and the identity of the Atlanta BeltLine. The experience of artists is important for the success of not only the public art exhibition but also the quality of community experience at large.
So how can we improve artists' experience to maintain and further cultivate the arts and cultural scene on our beloved BeltLine?
Artists are missing a community where they can connect with each other both creatively and socially.
Artists lack financial and career resources to support their creative endeavor.
A re-designed journey that consists of three touch points - an physical art plaque on the BeltLine, an mobile app, a web app - that guides artists from the initial on-boarding experience all the way to post-exhibition community engagement, through features that facilitate communication and collaboration amongst artists as well as features that invite funding and career opportunities.
I was the go-to person for research. I conducted primary and secondary research, designed survey and interview guides, and developed evaluation plans. I conducted interviews, feedback sessions, and usability tests. I analyzed data from surveys, interviews, feedback sessions, and evaluations. I also collaborated with my teammate to ideate, wireframe and prototype. I created a video and co- presented our research and design concept to Atlanta BeltLine management.
Process & Methods
Brand Analysis (SWOT)
In Depth Research
Ideation with Stakeholders
Task-based Usability Testing
Think Aloud Protocol
Charlotte (Yuan) Lou © 2018